GEICO “Happier Than!”
HUMP DAY!
Yeah, this one really blew up. The spot was named the top commercial of 2013 by Creativity, Adweek and Entertainment Weekly. It was also voted #1 in the Best of GEICO Contest.
Case study
More from the “Happier Than” Campaign.
“That’s a fifth floor problem.”
This was a Superbowl pregame series.
We had to shoot this at night because you know, vampires.
It’s nice to see the doughboy out of the kitchen.
Credits
CD: Wade Alger AD: Sean Riley Writer: Ken Marcus Director: Wayne McClammy
GEICO “Hump Day” / Sling TV “Slingers” / Benjamin Moore / Straight Talk “Feel Richer” / Scoop There It Is / Screwball Whiskey / GEICO “It’s What You Do” / Golf Now/ Simple Mobile / GEICO “Raccookin” / The Learning Chanel / Olympus “Irresistible” / Straight Talk Wireless / Timberland / GEICO “Surprising” / It’s GEICO Easy / Total Wireless / Ping Golf / GEICO “Believe It” / Penske