The Learning Channel
TLC was looking for a way to brand their unique blend of educational reality TV programming.
We found inspiration in those collectible Hummel figurines that depict life’s sweet moments. We added a modern satirical twist and Voila! The Life Lessons campaign was born.
Launch spots
The Life Lesson collection :60
Holiday Life lessons :60’s
Show promos
TLC’s shows were entertaining and absurd. We used the figurines to promote them.
What Not To Wear promo :30
Turbo promo :30
Surviving Motherhood :30
One Week to Save Your Marriage :30
Life Lesson OOH
We bought OOH in New York during Network Upfronts
Life Lesson Merch
We wrote and illustrated a 130 page “Life Lesson” handbook based on viewer’s insights.
TLC Life Lesson’s Greeting cards
Credits
Creative Director: Sean Riley Art Director: Pat Wittig Writer: Todd Brusningham/Sara Kuhs Director: Matt Aselton
GEICO “Hump Day”/ Sling TV “Slingers” / Benjamin Moore / Straight Talk “Feel Richer” / Scoop There It Is / Screwball Whiskey / GEICO “It’s What You Do” / Golf Now/ Simple Mobile / GEICO “Raccookin” / The Learning Chanel / Olympus “Irresistible” / Straight Talk Wireless / Timberland / GEICO “Surprising” / It’s GEICO Easy / Total Wireless / Ping Golf / GEICO “Believe It” / Penske