What are you waiting for?
Scoop There it is!
Scoop There It Is!, featuring hip hop duo Tag Team, was a huge hit in 2020.
Many people claim that this commercial was a bright spot during Covid lockdown.
Case Study
The case study outlines the scope and impact of the campaign.
Scoop! Ice cream activation
Scoop was such a big hit that we ended up actually making the ice cream. Our team designed the ice cream pint and the delivery truck. The flavor? You guessed it…french vanilla, rocky road, chocolate, peanut butter, cookie dough.
Ice cream dance contest
To win a pint of ice cream, all you had to do was post a dance video to #scoopthereitis
More work from
“What Are You Waiting For”
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Idina doing her broadway thing.
Sea shanties were all the rage. Seemed like Ahab’s moment to shine.
Credits
Creative Director: Neel Williams Art Director: Sean Riley Writer: Ken Marcus, Roger Hailes Director: Dan Opsal
GEICO “Hump Day”/ Sling TV “Slingers” / Benjamin Moore / Straight Talk “Feel Richer” / Scoop There It Is / Screwball Whiskey / GEICO “It’s What You Do” / Golf Now/ Simple Mobile / GEICO “Raccookin” / The Learning Chanel / Olympus “Irresistible” / Straight Talk Wireless / Timberland / GEICO “Surprising” / It’s GEICO Easy / Total Wireless / Ping Golf / GEICO “Believe It” / Penske